Visual Identification & Graphic Design

Graphic Design

Visual Identification & Graphic Design

Visual identification is the entirety of symbols used by a company, that is all the elements that make it recognizable. Numerous elements are comprised here, from the name of the company, logo, traditional business cards, company documents, brochures and catalogues to all the aspects of the Internet marketing, such as website, multimedia displays and banners.

Every modern company should have a precisely defined identity. Visual identification facilitates the identification of a company and thus distingiushes it from the competition, ensures efficient communication, increases recognizability and trust among customers and business partners. Properly designed and used identification system becomes an extraordinarily efficient marketing device.


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